Listen to “#768 The Story of OneTaste and the Dark Side of Cult-Like Companies” on Spreaker.
     

On‌ ‌this‌ ‌episode‌ ‌of‌ ‌The‌ ‌Small‌ ‌Business‌ ‌Radio‌ ‌Show…‌ ‌

What do orgasms, business, and cults have in common? I’m sure not many of us thought about that until a new documentary on Netflix aired called “Orgasm, Inc: The Story of OneTaste.” When does a business become a cult and can a cult be a business?

Ellen Huet is an award-winning journalist who currently writes for Bloomberg News and Bloomberg Businessweek. She is writing a book about OneTaste, a sexual wellness company that’s alleged to be a sex cult. She also hosted a seven-episode Bloomberg podcast series about the rise and fall of WeWork.

  • How did you get interested in this business?
  • How OneTaste portrayed itself as a sexual wellness company.
  • Who started OneTaste and what was the appeal?
  • What do cult dynamics look like within organizations?
  • How WeWork and other startups have displayed cult dynamics
  • Was OneTaste successful?
  • The latest on the legal inquiries on OneTaste
  • How OneTaste compares to the very well-known story of Nexium

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