What is the best way to help your customer grow?  My former MBA classmate, Atlee Pope and George Brown say in their new book, it’s about CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs (Affiliate Link).

Success means tying your destiny to your customers.  They discuss that if you can establish trust and valor, the company will grow.  The book solves the most difficult growth challenges by unlocking the secrets of the customer chain.

The in-depth framework shows comprehensive and foolproof go-to-market and get-to-market implementation plans—as well as examples of successful Customer Chain Maps, Market Maps, Decision Matrix, and Relationship Maps.

The book covers:
• Top Ten Tips for Successful Strategy Implementation
• Understand Your Customer Chain: Your Customers Want to Pay You More
• Five C’s: Commoditization, Competition, Consolidation, Channels and Collaboration
• Business to Business Strategy: Three Approaches for Creating Value
• Best New Market Entry Strategies
• Globalization and Innovation
• Value Creation Through Acquisitions, Partnerships, Pricing